xoxo Frankie collaboration (next drop 6/15 @ 12PM PST)
New Arrivals
Thoughtfully crafted embroidery goods
Rooted in coziness, delighting in whimsy, and always leaving room for a little magic.
Collaborations
I love partnering with artists, authors, and makers to thoughtfully translate their ideas and designs into embroidery—honoring the original work while embracing the medium.
New Arrivals
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Mermaid Dreams — Starfish Bra Applique Embroidered Comfort Colors Tee
Regular price From $42.00 USDRegular priceSale price From $42.00 USD -
Mermaid Dreams — Seashell Bra Applique Embroidered Comfort Colors Tee
Regular price From $46.00 USDRegular priceSale price From $46.00 USD -
Beach Vibes — Embroidered Two-tone Crewneck
Regular price $45.00 USDRegular priceSale price $45.00 USD -
*hiss* — Embroidered Keychain, Bag Charm
Regular price $15.00 USDRegular priceSale price $15.00 USD -
Couple Initials Locket — Embroidered Comfort Colors Sweatshirt
Regular price From $58.00 USDRegular priceSale price From $58.00 USD -
*hiss* — Embroidered Comfort Colors Cropped Tee
Regular price $32.00 USDRegular priceSale price $32.00 USD -
Granny Hobbies — Embroidered Comfort Colors Tee
Regular price From $36.00 USDRegular priceSale price From $36.00 USD -
I wish I could, but my cat said no — Embroidered Jerzees Sweatshirt
Regular price From $43.00 USDRegular priceSale price From $43.00 USD
Welcome to Hearth & Fable
Where creativity meets comfort and every design holds a story. Inspired by whispers of folklore, the quiet magic of everyday moments, and a love for thoughtful craft, each piece is made to wrap you in comfort and wonder.
Whether you’re here to find a special treasure, order custom pieces, or explore a partnership, you’re invited to discover something uniquely yours—and to join a community where support and artistry flourish.
Thank you for being here!
Our Process
Learn More-
The Design Process
From sketchbook to stitched heirloom. Each design starts as hand-drawn artwork, created in-house and digitized stitch by stitch.
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Materials & Craftsmanship
Materials matter — and so does where they come from. Every fabric, thread, and blank product is chosen with care, prioritizing quality, comfort, and longevity.
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Small-Batch & Made-to-Order
Made in small runs, with hands-on care. We operates in limited batches and made-to-order releases, allowing space for guest artist collaborations and hands-on quality control at every step.






